An Accidental Advertiser

I was asked this very question the other day at the grocery store, and chances are, you’ve heard it in many other retail situations. It’s become somewhat of a stock cashier greeting — a way to acknowledge the customer’s arrival at the front of the line and to express concern for her full satisfaction. Now, how [...]

A few days ago, Advertising Age ran an article, “Psychographics: What Your Taste in Beer Says About You,” that read like a horoscope. For instance: “People who drink a broad portfolio of beers … are more open-minded and emotional people who enjoy a variety of life experiences.” The source for this nonsense was a standard [...]

As I noted in my last post, I am now a member of the AAF Houston chapter. A few days ago, they contacted me to get details for a new member profile in the upcoming issue of the chapter newsletter. Twelve questions didn’t seem so tough. I was very wrong. It was akin to a [...]