An Accidental Advertiser

I’ve made the drive down Texas Highway 71 and Interstate 10 between Houston and Austin perhaps 100 times over the last few years. I’ve become well-acquainted with the billboards along the route. Jennifer Aniston smiles at me, holding her SmartWater, just outside of Bastrop. Jerry Mikeska implores you to EXIT NOW for barbecue in Columbus. [...]

I got my seasonal flu shot last week. The experience was tedious and annoying, but no more so than many other medical visits. The reason I’m writing about at all (and here in particular) is that my shot was administered at the “Take Care Clinic” within my area Walgreens. The Walgreens website promotes these deluxe [...]

As I debated my domain choices for this blog, I ran into a problem. As I establish the blog’s reputation, how closely should I connect that with my own “personal brand”? As a job-hunter, I’m strongly motivated to promote myself to potential employers. My name should be all over this thing, including in the domain. However, [...]